John Hetu
San Diego, CA
Digital marketing professional with eight years of experience specializing in results-driven SEM and social media marketing campaigns by blending analytics, market research and creativity to produce profitable digital strategies.
Ximena Martinez - Previous Co-Worker
John is an incredibly easy going and collaborative teammate. He always goes the extra mile to proactively share relevant marketing learnings and updates.
I appreciate John’s thoughtful approach to
digital marketing and recommend him highly for any position or team that requires deep knowledge of paid search and social best practices and strategy.
Andrew Glasser - Previous Leader
John is an adept digital marketer with a wealth of experience spanning a multitude of platforms. During our time together he developed innovative strategies which have taken paid search performance to the next level. It was a pleasure working with him.
Eleni Konstas - Previous Leader
Soft spoken and inquisitive, John and I worked on separate teams for the last year before he hopped into the fray on my team, taking on several of my accounts, earlier this summer. He brought new ideas and perspectives to his accounts, as well as reliable day to day management. He frequently went above and beyond, including once producing the entire team report solo! John often asks quiet and critical questions, helping to raise the bar on the work we do as a team and helping my own work grow. As a fellow Jon Loomer fan, John is always aware to be thinking of the next step. Any team would be lucky to have him.
Google Ads Certification
Google Analytics Certification
Microsoft Ads Accredited Professional
HubSpot Email Marketing
Paid media platforms (Google Ads, Microsoft Ads, Facebook, Snapchat, Reddit, Twitter, LinkedIn and Pinterest)
Experience in Google Tag Manager, Google Analytics, Adobe Creative Suite, WordPress, Jira, SEM Rush, Zapier, CRMs (most experience with HubSpot)
Archer Education, San Diego, CA
Performance Marketing Manager 2019-2023
Achieved 300% growth in client's portfolio through strategic multichannel paid media campaigns, utilizing data-driven optimizations and precise targeting to enhance brand visibility and optimize budget efficiency
Managed multi-channel paid media campaign implementation, optimization, testing, and performance measurements for multiple clients with monthly 6 figure budgets
Conducted regular bid management, strategy testing, account structure evaluation, keyword research, search terms report analysis, ad extension optimizations, and negative keyword list management
Identified opportunities for performance improvement through continuous A/B and multivariate testing and created actionable performance metric reports to present during weekly client meetings for future implementations
KNB Online Inc, Remote
Digital Marketing Specialist 2018-2019
Allocated media budget into new tactics by analyzing potential ROI and forecasting potential scale
Developed and monitored media pacing and performance dashboards
Worked from start to finish with various teams such as Design, Development, and Analytics to meet project deadlines
Cognizant, Phoenix, AZ
Social Media Content Analysis 2017-2018
Planned and managed the social communities through posts and engagements for Facebook, LinkedIn, and Twitter accounts
Recognized trends and patterns, and escalated issues outside the company policy
Yazamo/LeadQuizzes, Phoenix, AZ
Paid Social Manager 2015-2017
Developed a strong understanding of the shifting paid social landscape and new account optimization approaches
Trained new employees in paid social advertising to expand the knowledge of the team